Web Design Glossary
Adsense
Contextual advertising by Google. Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site.
Adwords
Google’s Pay Per Click advertising program.
Ajax
Asynchronous JavaScript and XML, is a web development technique for interactive web applications. Ajax helps to increase the web page's interactivity, speed, and usability.
ASP
ASP stands for Active Server Pages. It is the Microsoft’s standardized programming language for Windows web applications. ASP allows running bits of code in a webpage and have these instructions interpreted and executed on the server.
Backlinks
The links point to a particular web page. It is important in SEO. Google, give more credit to websites that have a good number of quality backlinks.
Banner
Online advertisement which runs on web pages in the form of animated images . GIF images are commonly used for Banners.
Body/content
Text, images, colors and graphics used with a website is knows as body /content of a website. As the browser changes, the appearance of the body may be changes in some cases.
Click-Thru Ratio (CTR)
The rate of ads clicked on to total ads displayed. A typical CTR is 0.5% (1 in 200). The click-thru ratio of advertising creative is one measure of its effectiveness.
Client
Software program to contact and obtain data from a Server. It has designed to work of Server program and each Server requires a specific kind of Client. Web Browser is an example.
Cost per 1,000 Impressions (CPM)
A pricing model based on an estimate of the number of impressions of a particular creative. The greater majority of online banner advertising has priced using the CPM model. The "M" is the Roman numeral for 1,000.
Cost per Click-Thru (CPC)
A pricing model base on paying only for those ads that experience a click-thru. CPC can be considered a measure of direct response, but is not a measure of true action taken by a user.
CSS
Cascading Style Sheet is the mechanism for adding fonts, colors, spacing etc to Web documents.
Directory
A directory is a method of organizing sites by category. Human does it. Open Directory (ODP) and the Yahoo Directory are popular directories.
Domain
Domain is a particular area or walk of life. Eg fishing, shipping, warehousing, freight forwarding etc. However, when we consider the name “domain” related with websites it is different. Domain is the network address of a web site. I.e., if we consider www.mysites .com, ‘my site’ is the domain name.
FTP (File Transfer Protocol)
is the Internet protocol for copying files between sites. FTP transports the file, even though the user is using a Web browser at the time. There are many "FTP sites" on the Internet. FTP makes large amounts of material easily available on the Internet.
GIF (Graphic Interchange Format)
format for image files, which suits images with large areas of the same color. GIF format does not store photographic images as well as JPEG.
GIF(Graphic Interchange Format)
A common format for image files, especially suitable for images containing large areas of the same color. GIF format files of simple images are often smaller than the same file would be if stored in JPEG format, but GIF format does not store photographic images as well as JPEG.
Graphic
Graphic is an image generated in computers. A picture is generally referred to as a "graphic" or an "image”. The picture may be a photograph, or animated images etc.
Hand Submissions
The process of develop appropriate information on the registration for of directories, search engines, and advertising sites and submit sites there. Hand submissions results much in SEO than automated submissions. Some directories wont accept automated submissions.
Heading
Heading or Head tag or H1 tag is the tag which contains the basic instructions needed by browsers to decode the page and present it to the user's computer. The most important element of head tag is <html>, which identifies the head tag as HTML code.
Home page
Home page is the first page of a website. From the home page user can get into inner pages of website through the links that placed at the home page.
Hosting
Hosting is the process of putting website to Internet. Hosting is the business of housing, providing a server, and maintaining files for one or more Web sites.
HTML(Hypertext Markup Language)
A set of tags and rules (conforming to SGML) for using them in developing hypertext documents. The markup decides how a web page appears to user end. Individual component of HTML is known as Tags. W3C recommends HTML.The latest version of HTML is 4.01.
Hypertext
Hypertect is term quoted by Ted Nelson. Hypertext is the link between some text points of web content. Lots of hypertext use in websites. Hypertext was the main concept that led to the invention of the World Wide Web.
Impression
Also called an ad or page impression. A small box of information as advertising, which displayed on SERP as special category.
Informational value
Though a visitor reach at a website, if the site cant give valuable information, no user stay there for long. So informational value has significance.
ISP (Internet Service Provider)
An institution that provides Internet for money.
Javascript
A scripting language that is processed client side which runs on the user's computer, not on the server.
JPG or JPEG
JPEG is the commonly used image format on web, together with Graphic Interchange Format (GIF) , JPEG images have the suffix .jpg".
Keyword
Keywords are the words, which used by people for search Internet. As domains change the keyword too changes. For eg: WMS may be a common key word in the warehouse management domain, offshore development is one of the main key word in the software development domain. If we use the commonly using keywords in web site, the chance to reach at the website is high.
Link Popularity
Link popularity is the process of developing incoming, outgoing, and reciprocal links for increasing Page Rank.
Meta Tag
the html tag, which include the description and keywords. Meta tag has very crucial role in SEO processing.
Page Rank
A numerical rating of a site by Google. Ranking has crucial role SERP positions of web site .The page rank will be displayed at the tope of a website by the browser.
PFI
Pay for Inclusion. This is a fee charged by a search engine to be spidered on a periodic basis to be included in the search engine results. Yahoo has a service that is a combination of PFI and PPC.
PHP /Hypertext Preprocessor
PHP referred to as Personal Home Page, for creating dynamic websites on the internet. PHP originated as an open-source wrapper for Perl.
PPC – (Pay Per Click)
A service by search engines. The advertisers have to pay for the search engine authorities for the clicks make by visitors on the ads published by the search engine regarding heir business.
search engine optimization and paid advertising
Search Engine Optimizer
An experts /experts who provides search engine optimization and Internet marketing services.
SEM - Search Engine Marketing
The process of marketing a site with
SEO (search engine optimization):SEO is the process of enabling a web site search engine friendly .If an SEO expert optimize a website for search engine, the chance of attracting visitors to the website will increase almost 100 %. SEO ensuring the accessibility of your website to different browsers and search engines. That's why a web site with a good search engine listing may see a dramatic increase in traffic.
SEO Consultant
person who specializes in website promotion within search engines.
SERP
Search Engine Results Page – The pages, which display results of search with, key words.
Streaming Audio/Video
the process of play audio and/or video while downloading.
Traffic
The volume of visitors to a website. Traffic is the currency of online success, but is not the only factor.
Unique Page Views
The total number of unique pages on a website by a unique visitor.
Visibility
Visibility of a site means how the web site is capable to attract /identify search engine and browsers.
Web design/website design:Web design determines how a website look to visitors. Web design too has a crucial role in identifying the website by search engines. The appearance :only good appearance makes the feel of good quality.
Web site
Website is a collection of HTML pages, which write on a particular subject. A website has home (first page ) with hyperlinks to inner pages .By using the hyperlinks , user can go to inner pages.
Webpage
Like the page of a book, web page is the page of a website. Technically, webpage is a single file written with the HTML. The first web page of a website is home page.
|
